Sochi: Show Your #SignofLove

Join All Out and LUSH Cosmetics To Support Equality In Russia

This Valentine's Day, with the spotlight on the Sochi Winter Olympics, LUSH Cosmetics has joined with All Out to champion everyone's right to love and stand with all citizens who are calling on the Russian government to stop fueling anti-gay violence.

For the three weeks leading up to Valentine's Day, LUSH is urging the public to show their solidarity by posting selfies wearing the love triangle symbol, painted in pink lipstick, to their social media networks using the hashtag #signoflove. The #signoflove pink triangle is seen as a global sign of LGBT rights.

LUSH is gathering the #signoflove images both electronically and physically in-store to create a photo petition book full of images of people who believe love is an essential human right. On Feb. 14, LUSH staff will take the petition to the Russian Embassies in Washington, D.C. and Ottawa, as well as the Russian Consulate offices in New York, San Francisco, Seattle, Houston, Toronto and Montreal.

"At LUSH we believe that individuality, diversity and freedoms are worth standing up for. We stand alongside the gay community as they strive for universal acceptance. Love is the world's most precious commodity and should never be legislated against," said Hilary Jones, LUSH ethics director.

LUSH is working with non-profit All Out, an organization that's helping people all over the world get the freedom they need to love who they choose. All Out is challenging homophobic laws and attitudes, and is working to end violence and discrimination against the LGBTQ community worldwide.

Consumers can also visit one of the 188 stores in North America to take pictures with the pink #signoflove triangle in-store. Search online for a LUSH store in the the area. There are 4 in southeastern Michigan.http://www.lushusa.com

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