Burger King Announces New Gay Burger

By BTL Staff

Burger King announced it will be selling "the Proud Whopper," a regular Whopper wrapped in rainbow paper. The wrapper reads "We are all the same inside."

BK's Senior Vice President of Global Brand Management, Fernando Machado, told USA Today "It showcases who we are as a brand. It shows how we, as a brand, believe in self expression."

The burger will only be available in San Francisco's Market Street location until Thursday. 100% of sales of the burger will be donated to the Burger King McLamore Foundation for scholarships benefiting LGBT high-school seniors. The fast-food giant also recently sponsored SF Pride.

This isn't the first time fast food's made an appearance in LGBT popular culture. It was only a few years ago that Chik-fil-A was in the news for its support of anti-gay marriage, spawning a media barrage that included editorials, protests and music videos.

Is fast food the place to fight for LGBT rights?
  • Latest News

Enter To Win

Enter contests to win great prizes like CDs, DVDs, concert tickets and more

Special Section: Automotive
Former Chrysler Executive Talks Workplace Inclusivity

As an openly gay man, Fred Hoffman said, "I really didn't know if there would be an issue." And while he wasn't waving rainbow flags when he was recruited by Chrysler in 1988, he was told being gay wasn't a problem.

View More Automotive
This Week's Issue

Download or view this week's print issue today!