About Us/Our Story
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>> Click here for Pride Source Media Group Awards
What we do
Pride Source Media Group is Michigan’s largest publishing company that specifically targets the emerging LGBT community. We publish:
- Between The Lines: Michigan’s only weekly newspaper for the LGBT market, with 20,000 copies distributed each week at over 600 sites, mostly in the densely populated southeastern Michigan area.
- Michigan Pride Source Directory: The definitive LGBT “YellowPages” for Michigan’s LGBT community, with hundreds of businesses and organizations listed. Available in print once a year, in June, and daily online in a fully searchable format.
- Pridesource.com: By far the most popular website for Michigan’s LGBT online community, featuring an interactive calendar of events, resources, and all the news and entertainment from Between The Lines—all completely searchable and easy to use.
- BTL Digest: Weekly online newsletter designed for on-the-go LGBT people who want to be kept current with breaking news, links, and event listings.
Who we are
Co-Publishers Susan Horowitz and Jan Stevenson founded Pride Source Media group in 1993. In our first 12 years, the company has grown to a full time staff of 15 people and a freelance network of over 50 writers and distributors. We are all committed to providing excellent news coverage, analysis, entertainment coverage, event listings, and opinions. We publish Between The Lines weekly newspaper and Michigan Pride Source Directory, and we have expanded our media products to include this website and a weekly online newsletter, the BTL Digest.
Frequently Asked Questions | Back to top
Where can I get a copy of Between The Lines?
BTL is distributed FREE at over 600 different sites across Michigan. You can also download a pdf version of the current week’s issue by clicking here.
How many copies of Between The Lines are printed each week and is the circulation audited?
There are 20,000 copies of BTL printed and distributed each week. BTL’s circulation is audited by Verified Audit Circulation (VAC), guaranteeing our circulation to our readers and advertisers.
How often does the Michigan Pride Source Directory come out?
In print, once a year, in June, and online daily.
If Pride Source Media Group products are available for free, how do you stay in business?
Advertisers! Pride Source Media Group has hundreds of companies that advertise their products and services. We encourage our readers to return the favor by using our advertisers as often as possible, and to thank them for supporting your community’s publications.
What does it cost to subscribe to Between The Lines?
First class mail subscriptions are $95 per year. To subscribe click here.
Do I have to subscribe to Between The Lines to get a Michigan Pride Source Directory?
No! Michigan Pride Source Directory is available for free at many of the sites where you can find BTL, and it is available at many LGBT events, including Motor City Pride in Ferndale and the Michigan March and Rally in Lansing.
Does it cost anything to be a subscriber to the BTL Digest?
No! It is free to receive the weekly online newsletter, BTL Digest. Subscribe here.
Is Between The Lines a member of any organizations?
Yes! BTL is a member of the Michigan Press Association and a member of the National Gay Newspaper Guild.
Is it expensive to advertise in Pride Source Media Group publications?
No! Our advertisers say that dollar for dollar, their advertising dollars go further in Between The Lines, Michigan Pride Source Directory and online advertising than compared to almost any other media outlet.
Pride Source Media Group in the News | Back to top
April 12, 2005 BTL co-publishers Jan Stevenson & Susan Horowitz featured guest on Michigan Women’s Forum aired on SWOCC Channel 8 Farmington.
Feb. 5, 2002: BTL Co-publisher Jan Stevenson was part of a panel of media experts as ABC’s Peter Jennings hosted “Ask the Media,” aired live locally on Channel 7 Detroit.
You can read about it here
“Publishers of gay paper remain true to activism,” by Desiree Cooper, Detroit Free Press, April 2, 2002.
“ Publishers Find Right Fit in Gay Community,” by Suzanne White, The Oakland Press, Oct. 26, 1998.
Pride Source Media Group Awards | Back to top
SPECIAL TRIBUTE from the House of Representatives, State of Michigan
“Between The Lines has displayed a commitment to building a newspaper that is relevant, provocative, on the cutting edge and financially sound. We are sincerely grateful for all that Between The Lines has contributed.” Signed and presented by David T. Woodward, State Representative 26th District, April 24, 2003, in honor of the tenth anniversary of Between The Lines Newspaper.
Outstanding Corporate Award
Presented by the Human Rights Campaign, Nov. 16, 2002. For outstanding leadership and service to the LGBT Community.
Community service Award
Presented from Parents Family and Friends of Lesbians and Gays, Oct. 14, 2001.
Outstanding Business Award
Michigan Pride Award, presented to Between The Lines at the Michigan Pride Banquet 1998
Vice Versa Awards for Excellence in LGBT Newspapers
Second Prize in “Best LGBT Publication, Division A,” 1997-98.
Vice Versa Awards for Excellence
Vice Versa Awards for Excellence in LGBT Newspapers, 1997-98 (final year these awards were presented)
- Best Comprehensive or Investigative Report: Honorable Mention for “Ypsilanti Vote Coverage.”
- Best Editorial - Honorable Mention for “Reggie White and Anniversaries”
- Best Photo - Honorable Mention for “Lansing Pride”
- Vice Versa Awards for Excellence in LGBT Newspapers, 1996-97
- Best Comprehensive or Investigative Report - Second Place “Special Election issue”
- Best Editorial - Second Place for “Allen Park Abandons Gay Youth”
