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PrideSource.com is published by Pride Source Media Group, LLC. based in Livonia, Michigan. Established in 1995, PSMG produces the award winning weekly LGBT print publication, Between The Lines and the Michigan Pride Source Yellow Pages. The content for both appears in fully searchable format on this website.
Between The Lines weekly newspaper is the largest and longest-running LGBTQ publication in Michigan. Our print edition is published every Thursday and we are available for free pickup at over 600 locations. The digital edition is also availalbe for downloading.
Our website posts daily news and entertainment, with an emphasis on developments impacting LGBT and allied citizens across Michigan and beyond.
The Pride Source Yellow Pages is home to over 1,000 listings of businesses and non-profits. This community guide and directory for the state of Michigan, is a resource for people looking for products and services. It is estimated that over 250,000 LGBT people live and work in the state. In addition, families and friends also look to do business with Pride Source advertisers.
Advertising: (734) 293-7200 ext. 22
Newsroom: (734) 293-7200 ext.12
Pride Source Media Group
Between The Lines Newspaper
20222 Farmington Road
Livonia, Michigan 48152
Main Phone (734) 293-7200
Fax (734) 293-7201
We offer four ways to reach Michigan's LGBT community.
The first is our award-winning Between The Lines weekly newspaper. We are members of the Michigan Press Association and the National Gay Newspaper Guild, benefiting from research and outreach with dozens of other weekly LGBT newspapers across the United States.
Second is Pride Source Yellow Pages, first published in 1996. This unique directory is distributed to over 50,000 households every year. It is where our readers look first to make many of their purchasing decisions.
Third is the PrideSource.com website, the most popular LGBT website in the Midwest. The site also hosts an interactive calendar of events, a searchable version of our Pride Source Yellow Pages and much more.
Fourth is our weekly e-newsletter, the BTL-Digest, sent to thousands of our readers who have opted to receive it. All four can be used in a customizable way to fit within any budget and effectively reach our readers.
Who We Are
Management and Staff of Between The Lines Newspaper
Shelby Clark Petkus
Webmaster & MIS Director
Director of Sales
National Advertising Rep
Rivendell Media Company
Distribution & Business Manager
Paul Berg (Editorial cartoon)
Dave Brousseau (A Couple of Guys)
Michelle E. Brown
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